01What is a cookie?
A cookie is a small text file stored on your device when you visit a website. Cookies help sites remember things about your visit — your language preference, whether you are logged in, which products you put in a basket. This policy also covers similar technologies such as local storage, pixels and SDKs, which we will refer to collectively as "cookies" for simplicity.
02How we use cookies
LOKA tries to keep cookies to the minimum. We use:
- Strictly necessary cookies — to make the site work (load the page, remember your consent choice, keep your quiz answers while you complete the form). These do not require your consent.
- Analytics cookies — to understand how visitors use the site so we can improve it (Google Analytics). Only set if you consent.
- Advertising cookies — set by Google Ads to measure our campaigns and conversions (for example, which ad brought you here). Only set if you consent. With Google Consent Mode, if you decline, no advertising identifiers or cookies are stored.
- Payment cookies — set by Stripe on the checkout page for fraud prevention and to keep your session secure. Treated as strictly necessary only when you proceed to checkout.
We do not use social-media tracking pixels or third-party behavioural retargeting beyond the Google Ads measurement described above.
03Cookies we set
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
loka_consent | Necessary | Remembers your cookie-banner choice | 12 months |
loka_quiz (localStorage) | Necessary | Stores quiz answers while you complete the form | Session |
_ga, _ga_* | Analytics (Google Analytics 4) — consent required | Distinguishes unique users for aggregated traffic analysis | 24 months |
_gcl_au | Advertising (Google Ads) — consent required | Attributes conversions to the ad or link that brought you here | 90 days |
__stripe_mid, __stripe_sid | Necessary (Stripe checkout) | Fraud prevention and session security on the payment page | 1 year / 30 minutes |
04Your control
The first time you visit LOKA you will see a cookie banner with three clear options of equal prominence: Accept all, Reject all, and Customise. Strictly necessary cookies cannot be switched off because the site won't work without them. Every other cookie is off by default until you say yes.
You can change your mind any time by clicking Cookie settings in the footer, or by clearing cookies for this site in your browser:
You can also opt out of Google Analytics across all sites by installing the official browser add-on.
05International transfers
Google Analytics involves data transfers to Google in the United States. Where applicable we rely on the EU–US Data Privacy Framework and Standard Contractual Clauses. See our Privacy Policy for the full picture.
06Changes
If we add or remove cookies, we update this page and refresh the banner so you can review your choice. The "Last updated" date at the top always shows the current version.
07Contact
Questions about cookies: hola@loka-travel.com.